'Las Pumas' Coffee Beans

The Brief: Create packaging for Las Pumas Coffee Beans a newly discovered bean found in the depths of Costa Rica’s Monteverde Cloud Forest. Showcase the three strengths of bean in a way that would appeal to the the discerning middle-aged detective. Client wanted a design that strongly conveyed the interesting story and wasn’t too overt but more so intriguing. Adventurous / Mysterious / Curious - Behind every bean there’s a mystery waiting to be discovered. The Work: Packaging, storytelling, concept development, illustration, type lockup, brand and product naming.