'Homies' Home Swap
The Brief: Create a strong visual identity and brand name for a new home swapping start-up. A concept where you swap homes, hangouts and even friends. The client wanted a bold and approachable identity that works on multiple touchpoints and grabs attention of young, curious and adventurous travellers. Tribal / Free-Spirited / Memorable - A connected way of home swapping The Work: Conceptual thinking, type lockup design, illustration, OOH, mobile app, activation, brand name development, headline copywriting